Aunt Jemima is making her last batch of pancakes.
Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over.
Quaker Oats, a division of PepsiCo Inc., had announced last June that it would retire the Aunt Jemima brand, saying the character’s origins are “based on a racial stereotype.” A former slave, Nancy Green, became the first face of the pancake products in 1890.
Quaker Oats bought the Aunt Jemima brand in 1925 and had updated the logo over the years in an effort to remove the negative stereotypes. But in the cultural reckoning that followed last summer’s Black Lies Matter riots, Quaker decided to change the name altogether. Other brands, like Uncle Ben’s rice, followed… Via – Citizen Free Press