The “king of beers” won’t be reigning over the Super Bowl 2021 commercial space this year.
Budweiser is the latest corporation to back out of advertising during this year’s broadcast, choosing instead to join a public awareness campaign for the COVID-19 vaccine.
For the first time in 37 years, the company won’t air its game-stealing commercials, Anheuser-Busch, which owns Budweiser, announced Monday.
“Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,” said Monica Rustgi, vice president of marketing at Budweiser. “To do this, and to bring consumers back into neighborhood bars and restaurants that were hit exceptionally hard by the pandemic, we’re stepping in to support critical awareness of the COVID-19 vaccine.”
Thirty-second ad spots for the Super Bowl reportedly go for about $55 million a piece. Budweiser will instead route some of that money to the Ad Council’s efforts to raise public awareness about the vaccine, as well as a 90-second COVID-themed “film” called “Bigger Picture” narrated by actress Rashida Jones. It will air digitally leading up to the Super Bowl, which airs on Feb. 7, 2021 on CBS… Via – The New York Post